by Sandrine | Sep 4, 2025 | Processes and Systems, Branding, Marketing, and PR
Getting a steady stream of leads through referrals can’t be done with a quick magic trick. Those referrals are the result of clear positioning, consistent follow-up, and a lot of patience. If you’ve never had much luck with referrals, it’s usually because there...
by Sandrine | Apr 25, 2025 | Productivity and Mindset
Working from home surrounded by nature and peaceful surroundings is amazing, but it comes with its challenges. Ever found yourself staring at your computer screen, wondering where your motivation went? Or realized you’ve been “working” for three...
by Sandrine | Apr 11, 2025 | Certifications and Professional Development
A year ago, I wrote about my experience as a Storybrand Certified Guide, sharing the pros and cons of a program I’d been part of for several years. SB certification had been an essential part of my business for three years by then, particularly thanks to the...
by Sandrine | Mar 28, 2025 | Branding, Marketing, and PR
The Marketing Meetup describes itself as “a positively lovely community for 51,387+ marketers” – and that’s refreshingly accurate marketing copy for once. After attending their first-ever conference in London this March, I can confirm they...
by Sandrine | Feb 4, 2025 | Processes and Systems
As service providers, we know our work makes a real difference for our clients. But conveying that value to potential clients can be challenging – especially when we’re working remotely and can’t rely on local word-of-mouth referrals. This is where...
