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StoryBrand Guide Certification: 2025 Update

by Sandrine | Apr 11, 2025 | Certifications and Professional Development

A year ago, I wrote about my experience as a Storybrand Certified Guide, sharing the pros and cons of a program I’d been part of for several years. SB certification had been an essential part of my business for three years by then, particularly thanks to the...

Storybrand Guide Certification: a Review of the Pros and Cons

by Sandrine | Mar 4, 2024 | Certifications and Professional Development

2025 NOTE: in the year after I wrote this review, Storybrand changed everything about how their certification works. While I still stand behind everything I wrote here (and I hope Storybrand Guide Certification will be back someday!), it simply doesn’t work like...

Pumpkin Plan Strategist certification: a review of pros and cons

by Sandrine SmartAlpaca | Dec 18, 2023 | Certifications and Professional Development

In November 2022, I signed up to become a Certified Pumpkin Plan Strategist. And in December 2023, I cancelled my subscription after just over a year. Do I regret getting certified? Not for a minute. I’m still 100% behind the Pumpkin Plan methodology, and I gained...

Using the pomodoro technique to get things done

by Sandrine SmartAlpaca | May 4, 2019 | Branding, Marketing, and PR, Certifications and Professional Development, Processes and Systems, Productivity and Mindset

Ever heard of “working in pomodoros”? It’s a system where you set your time to work in hyper-focused stints and you DO get more done.It’s called a “pomodoro” because the first person to use the concept happened to have a kitchen timer in the shape of a tomato… and it...

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