by Sandrine | Sep 4, 2025 | Processes and Systems, Branding, Marketing, and PR
Getting a steady stream of leads through referrals can’t be done with a quick magic trick. Those referrals are the result of clear positioning, consistent follow-up, and a lot of patience. If you’ve never had much luck with referrals, it’s usually because there...
by Sandrine | Mar 28, 2025 | Branding, Marketing, and PR
The Marketing Meetup describes itself as “a positively lovely community for 51,387+ marketers” – and that’s refreshingly accurate marketing copy for once. After attending their first-ever conference in London this March, I can confirm they...
by Sandrine SmartAlpaca | Sep 19, 2020 | Branding, Marketing, and PR
Many service providers are so busy giving their clients awesome service, that they forget to perform the simple tasks that will keep new clients streaming in.Or maybe you don’t forget… it’s just one of these things that get pushed back to when you’ve got more time, as...
by Sandrine | Jul 23, 2019 | Branding, Marketing, and PR
As an entrepreneur, it makes sense that one of your top priorities is to “sell” your products, your services, or yourself. To your clients, potential clients and your followers. And when it comes down to it, it’s not uncommon to hear the phrase, “I don’t like to sell...
by Sandrine SmartAlpaca | May 4, 2019 | Branding, Marketing, and PR, Certifications and Professional Development, Processes and Systems, Productivity and Mindset
Ever heard of “working in pomodoros”? It’s a system where you set your time to work in hyper-focused stints and you DO get more done.It’s called a “pomodoro” because the first person to use the concept happened to have a kitchen timer in the shape of a tomato… and it...
