by Sandrine | Sep 4, 2025 | Processes and Systems, Branding, Marketing, and PR
Getting a steady stream of leads through referrals can’t be done with a quick magic trick. Those referrals are the result of clear positioning, consistent follow-up, and a lot of patience. If you’ve never had much luck with referrals, it’s usually because there...
by Sandrine | Feb 4, 2025 | Processes and Systems
As service providers, we know our work makes a real difference for our clients. But conveying that value to potential clients can be challenging – especially when we’re working remotely and can’t rely on local word-of-mouth referrals. This is where...
by Sandrine | Jan 21, 2025 | Processes and Systems
As a Storybrand certified guide, I received early access to the new Storybrand.ai tool in January 2025th. And naturally, I had blocked some time to play around with it on the day it came out! The Backstory: Excited and Also Not As a marketer, I’ve been using AI...
by Sandrine | Jul 12, 2024 | Processes and Systems
NOTE Shortly after I wrote this raving review, Sessions suddenly and unexpectedly took a nose dive. After an incredibly bad attempt at a second funding campaign, services started glitching and I no longer recommend Sessions as a meeting platform. After using Zoom for...
by Sandrine | Feb 5, 2024 | Processes and Systems
Below, you’ll find tools and software I use in my business – both to make my own business run smoothly, and to make life and work easier for my clients. If all goes well, all of these tools will get a review of their own on this website sometime, but...
by Sandrine | Jan 15, 2024 | Processes and Systems
When working on a bigger project or on a retainer, you want your clients to feel like you’ve got this – like they’re in the loop, without being spammed with unnecessary updates. Credit for this system goes to fellow Storybrand Guide Curt Stockwell, who...
